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The goal
The goal was to create a brand identity for "Zuiver aan Zee" that resonated well with the brand and conveyed a strong and trustworthy image. It was crucial to project a safe and reliable appearance, as these qualities are at the core of the company.
In addition to establishing the brand identity, it was important to design an attractive flyer that seamlessly integrated with the brand identity. This allowed for practical advertising that incorporated elements of the brand identity into real-world promotional materials.
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The process
During this process, we had to work within a very tight timeframe, which meant we had to plan everything quite carefully. We started by holding a meeting with the client to discuss their wishes and what was realistic for the design. Armed with this knowledge, we began creating the initial version of the branding. After another meeting, we refined this branding to ensure it aligned well with the client's expectations.
Once we had the final branding in place, we were able to move forward with creating a flyer, which also marked the completion of the project. The fast-paced nature of the project pushed us to efficiently collaborate and deliver results within the given constraints.
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The end result
As a result, we successfully curated a beautiful color palette. The colors we ultimately chose include a sandy hue, a dark teal shade (inspired by the sea), and an orange accent color to add a lively touch. These colors were incorporated into the flyers, accompanied by carefully selected images to soften the overall look and evoke a sense of safety and reliability.
For this project, we were not responsible for the website development; however, the brand identity we created was incorporated into the website design.